According to the analysis, cost or the factory closes the most direct reason. nike free 3.0 industry MaGang teacher observed that China labor costs are rising gradually, China's "world factory" price advantage is lost, and competitiveness has started to decline, even Nike brand also to the west such human cost low place transfer.
From may this year announced the first quarter profit statement to cheap nike shoes,http://www.cheapnikeshoesaustraliaz.com/ quarter net profit rose 38%, to 289 million euros, Nike analyzed that growth performance in China and Japan market mainly benefit from the growth and customized products sell well and cost of Golf and the tax rate reduction.
But another data have shown, nike air max company for a third consecutive quarterly profit margins hair down, from 2011 in the first quarter 48.4% down to 47.7%, this and cotton, rubber and China rising labor costs is closely linked. No matter the data up or down Nike, cost become the key, Nike rely on population dividend get excess profit growth pattern of labor-intensive positive transfer of Southeast Asia.
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